⏪ Techombank Rewind 2022
Company/Org.
Techcombank
Summary
Defined Data modeling and Designed UX for Techcombank rewind feature-based data insights ⏪ Rewind 2022, tell customers about their financial life in a year.
The challenge
How do we surprise customers with their financial insight in a year? Tell meaningful stories to make them proud, more emotional, and helpful insights.
Personalize stories-based data and "Uncanny Valley" problem in data telling.
The content creation challenges.
Roles
UX Design
Data Analysis and Modeling
Date
Solutions
Inspired by Spotify Wrapped, Techcombank wants to create “a song of the financial year” for their customers as a commitment to their services’ experience using a banking app as simple as playing a song.
Process
- Data analysis: We “cook” with what is on our hands. Classify customers into different groups based on the behavior vectors.
- Ideate the story line: Create the beat rhythm and surprise customers at the end of the story.
- Visuallize the stories: Create the impressed illustration and animation, play the song like a TikTok clip.
- Hand-off design x data: We cried a lot and smiled too loud when we finished.
