About me
Hi 👋, my name is Kevin Kim, and I have been a Product designer in the gaming, IT software services, and digital banking industry since 2016.
As a practitioner of the Design Thinking method, my tagline is to pursue minimalism to understand myself and people deeply from intrinsic. The innovation outcomes always come from a simple foundation.
“Designers blend creative instinct with scientific rigor to uncover real human stories. Truly impactful products are born in the lab of experimentation, not from curated galleries of images and textbooks.
See my “Now”.
My Work
I design how teams work together – not just pixels. Through Lean UX and Design Thinking approach, encourage everyone to shift left in order to stay closer to others and address the real problem.
My tools for innovation. Ways of working for speed and efficiency.
Product design isn't only about pixel perfection but amplifying outcomes. The impact is an ultimate ROI metric and I decode growth factors to cross the hills of business challenges.
Drove digital experience growth, boosting new users by 800% and generating over $40M. Beyond pixels, I architect behavior
I drive teams to accelerate progress through hypothesis-driven, data-backed insights, and design by experimentation. I love using memes for sparking creative collaboration.
Always do usability testing to save x100 cost post-launch. Learn by doing experiments and convert my thoughts through visualization.
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Product Advisor as Head of Product at Ready–Crypto Wallet & Chat App for everyone.
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Product Design for a digital bank in Vietnam. I’m responsible for the whole onboarding experience of customers.
My dream and career
In high school, I was fascinated by the beauty of elementary math, especially Geometry and Combinatorics, and dreamed of becoming a mathematician. Later, I majored in computer science at university, aspiring to create great products like Facebook, Google, or Apple 🫠.
I began my career as a mobile app game designer for three years, where I developed skills in user experience and customer psychology. This sparked my curiosity to explore further. My favorite book, “On the Way to Fun: An Emotion-Based Approach to Successful Game Design”, taught me the key difference between buying and creating: to build with passion and mind, and to craft with skills and tools.
In recent years, I have worked in the field of Digital Product Design in the finance/banking industry and consulted for several blockchain projects. This has given me a broad view of financial systems, from micro to macro, and how various factors influence decisions at individual, group, and national levels. It’s too BIG 😂. Now, I’m studying psychology behavior to understand how customers buy and make decisions. My most interested topic is Bias in Product Design. Check my project Stuffunseen.com.
I still dreamed of my dream when I was a kid-an artist 🧑🎨. That can help me answer “Who am I?” question.
Build my blog
I’d like to share and archive my knowledge of design in life and what I have observed and been enlightened about. I write more to reflect and improve myself about my experiences, perceptions, and discovered things.
Music for life
My most fav track is ♫ “Fix you” by Coldplay.
My musical flavor leans a bit toward the alternative rock genre of Coldplay, The Killers, or Imagine Dragons. The music has an electronic touch with vibrant themes while still feeling the depth of the soul. I also like some Vietnamese traditional songs.