💳 Online credit card instalment
Company/Org.
Techcombank
Summary
Designed UX for Instalment Online 💳 and kept Product team stays focused on the omnichannel services experience, increased more 800% of new users and gained > $40m revenue.
The challenge
The Prisoner's Dilemma for Transactors and Revolvers impacts to business strategies and customer journey. Expand more debt or Clear all?
The key is timing the proper user context (shopping use cases) rather than advising them when needed
Roles
UX Design
Date
