🧧 Lì Xì - Digital Red envelope
Company/Org.
Techcombank
Summary
Designed UX for first digital red envelope feature 🧧 Li xi, an innovative solution for customers with traditional and digital experiences seamlessly.
The challenge
How to balance traditional and digital experiences seamlessly and quickly, change to new behavior is challenging for massive customers?
How to make it fun? Do math less (reduce cognitive load) and keep it simple as they prepare traditional lucky money.
Roles
UX Design