Kevin Kim

🧧 Lì Xì - Digital Red envelope

Company/Org.

Techcombank

Summary

Designed UX for first digital red envelope feature 🧧 Li xi, an innovative solution for customers with traditional and digital experiences seamlessly.

🧧 Lì Xì - Digital Red envelope

The challenge

How to balance traditional and digital experiences seamlessly and quickly, change to new behavior is challenging for massive customers?

How to make it fun? Do math less (reduce cognitive load) and keep it simple as they prepare traditional lucky money.

Roles

UX Design

Date

Lì xì - Red envelope
Lì xì - Red envelope
1 / 2

Solutions

Results