

Collboration
Turn Silos Into Superpowers
I design how teams work together β not just pixels. Through Lean UX and Design Thinking approach, encourage everyone to shift left in order to stay closer to others and address the real problem.
My tools for innovation. Ways of working for speed and efficiency.

Commitment
Great Design Prints Money
Product design isn't only about pixel perfection but amplifying outcomes. The impact is an ultimate ROI metric and I decode growth factors to cross the hills of business challenges.
Drove digital experience growth, boosting new users by 800% and generating over $40M. Beyond pixels, I architect behavior

Culture
Build Habits, Not Just Products
I drive teams to accelerate progress through hypothesis-driven, data-backed insights, and design by experimentation. I love using memes for sparking creative collaboration.
Always do usability testing to save x100 cost post-launch. Learn by doing experiments and convert my thoughts through visualization.